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서비스, 제품 또는 프로세스의 혁신은 시장에서의 차별화와 결과적으로 회사의 경쟁 우위를 목표로 하는 개선, 새로운 개념 및 새로운 기술을 개발하는 것으로 구성됩니다(Bettencourt, Brown, & Sirianni, 2013 ; Thakur & Hale, 2013 ; Carlborg, Kindström, & Kowalkowski, 2014 ). 서비스 혁신이라는 개념은 반드시 구체적인 것을 제공하지 않고도 문제를 최소화하거나 제거하는 데 초점을 맞춘 새로운 아이디어를 삽입하여 고객에게 더 많은 혜택을 제공하는 것입니다(Gallouj et al., 2016 ; Pikkemaat & Zehrer, 2016 ). 중소기업의 혁신 문화를 촉진하는 경영 관행을 조사할 때, Mambrini et al. 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